3 March 2018

Icona Nucleus, the ultimate self-driving living room.

Nucleus represents the synthesis of futurism and a human-centered mindset. It takes the Icona Neo Concept one step further by reconsidering the very way that we use a vehicle. Neo introduced us to tomorrow, Nucleus will introduce us to after-tomorrow.
The Icona Nucleus embodies Icona’s vision for the future of mobility. First seen in 2015, the Icona Neo concept demonstrated a very tangible tomorrow for the electric vehicle. With its fully autonomous driving level five, the Nucleus jumps two generations ahead. Inside the vehicle, the absence of a driver does not only mean the absence of a steering wheel and a dashboard, but the opportunity for a new understanding of mobile living spaces, where the focus is no longer the road but the destination.
Technology should be felt but not seen and so a “less is more approach” has been used, resulting in a fluid and sculptural body that combines the needs of both aerodynamics and ergonomics. Beyond its technological innovation, Nucleus also shows us the future for the next generation of cars. A generation that aspires to be socially responsible through respect not only for the natural environment but also for the human environment. Mobility in after-tomorrow will be very different from today, with a large number of shared, self- driving, electric vehicles which will serve as individual or small group shuttles between mass mobility infrastructure and large hub destinations. Yet, the future will remain multi-faceted and cars will continue to reflect our needs as well as Icona Nucleus, the ultimate self-driving living roomsomething truly different.